MCI and BRI designed and created a Canadian camp experience for the Web3 & Blockchain World (W3B) conference in Canada, which was awarded a gold Hermes Award for its strategic marketing campaign executed on behalf of the Web3 & Blockchain World (W3B) conference. This award recognizes the MCI Canada’s exceptional ability to deliver effective and innovative marketing solutions for its clients.

MCI Canada created an interactive and engaging atmosphere for participants by implementing an innovative Canadian camp experience that included a series of events such as keynote speeches, fireside discussions, and campfire sessions, designed to foster strong human connections and stimulate meaningful conversations among participants.

The Hermes Awards are considered a prestigious recognition in the advertising, marketing, and communication industries, and winning a gold award is a remarkable achievement. W3B broke barriers in business and opened new pathways, creating a remarkable moment of intersection between cutting-edge technology and accessible, enjoyable experiences and a strong human connection.