aNd Logistix, an MCI company, proudly delivered a standout brand activation for Ipsos’s 40th anniversary tour, culminating in three North American events in New York, Chicago, and Toronto. These events were the final stops of a global tour that included Paris, London, and Dubai. The primary objectives were to raise Ipsos’s profile in the press and among senior marketers, deepen relationships with client researchers, celebrate the 40th anniversary, and position Ipsos as innovative game changers. For the US-based events, the goal was to create an unconventional celebration, leading to the birth of PEEL, a concept focused on innovative research techniques to uncover new insights.

Our team managed the entire project, from site selection and logistics to supplier management and concept design. We overcame numerous challenges, including coordinating with multiple committees across different time zones and working with beta versions of cutting-edge technology. The events were held at distinctive venues like New York’s Milk Studios and Chicago’s Skyloft at Bridgeport Art Centre, chosen for their ability to provide the right environment for an interactive and structured flow. The food and beverage offerings were creatively designed to be part of the overall innovative experience, and a custom registration site ensured a seamless guest experience.