The Hyundai Kona Media Event is a showcase of the newest model of the popular subcompact SUV from Hyundai. This electric vehicle is designed to offer a versatile, efficient, and fun driving experience. The media event is an opportunity for journalists, influencers, and industry experts to discover the features and benefits of the Kona, test-drive it on urban and rural routes, and interact with the Hyundai team. MCI Group Canada worked closely with the Hyundai Canada team to create an engaging and successful media event featuring a presentation of the Kona’s design, technology, and performance, hosted at the stunning Fairmont Empress and followed by a scenic drive route through Victoria and the picturesque south shore of Vancouver Island, creating optimal opportunities for the media to network with industry experts, and experience and photograph the new Kona for their various media outlets.