Hyundai Canada Kona Quebec Media Event 2023 was a showcase of the updated model of the popular subcompact SUV from Hyundai. This electric vehicle is designed to offer a versatile, efficient, and fun driving experience. The media event is an opportunity for journalists, influencers, and industry experts to discover the enhancements and improvements of the Kona, test-drive it on diverse and challenging routes, and interact with the Hyundai team. MCI Group Canada worked closely with the Hyundai Canada team to create a memorable and successful media event featuring a stay at the stunning Ripplecove Inn located in the Eastern Townships south of Montreal and featured a scenic drive route through the beautiful landscapes of Magog and the surrounding region, creating a breathtaking stage for the media to experience and photograph the new Kona for their various media outlets.