Hyundai Auto Corporate Canada partnered with MCI Canada to orchestrate the official media launch of their premier Ioniq6 in Canada, resulting in an outstanding event that showcased the latest leap in electric mobility. MCI Canada adeptly managed the program, engaging over 30 journalists, media representatives, and influencers to test drive the Ioniq6. Spanning from March 27 to 31, the event featured vehicle showcases at notable Vancouver locales including the Parq Hotel rooftop, Rogers Arena, Cypress Pop-up Village, and Fort Langley. The general public had the chance to view the vehicles, while participants experienced them firsthand through test drives. This successful event highlights MCI Canada’s ability to deliver exceptional event planning and management services across various sectors.