MCI Canada designed a focused ad campaign for the WoodWorks Summit 2023 that delivered a solid 73.67% ROI on ticket sales. The strategy targeted specific groups […]

MCI Canada led the campaign to launch the WoodWorks Innovation Network (WIN) in Canada, focusing on increasing demand for Canadian wood products and promoting innovative wood […]

The Digital Resource Hub (DRH) is a website created by MCI Canada for the Canadian Wood Council (CWC). It brings together important information about how to […]